Thursday, November 27, 2008

Finding Good Joint Venture Partners on Article Directories

By Stu McLaren

The other day a person asked me a very important question. The guy was looking to establish a joint venture partnership with other fellows, he had found on article directories but he was a bit confused because on article directories you can find all sorts of people and not all of them are worth dealing with. So, this article is the response to his question how to find suitable partners on article directories.

He was right to be cautious. The key to successfully dealing with people on article directories is to create your own filtering rules, which can help you sort out the people who you think are worth working with from the people who aren't. As a rule, there are a couple of factors I take into consideration when choosing partners that way. First, does the message of the person send good vibes or not? Second, is he or she suitable for a long-term partner?

I like to do business with people who are interested in long-term relationships. I am not a quick fix guy. I do not like a relationship where we are together for one short period and then that is it. I am always looking for that. I am looking to see if they have created partnerships or done projects together with other people in the past? If they have, then I would even go as far as contacting some of those people.

For instance, not long ago a very popular marketer got in touch with us and asked us to perform affiliate management for them. Right after he contacted us, I called a person I knew had dealt with them in the past and asked him about his experience with the famous guy. The person I called told me many things and this was really useful for me.

The other thing to look for is, "How do they market to their customers?" Jump on their list. How do they communicate with their list? Do you get a good feel by the way they send out emails and write and so forth.

Then, the other thing, this is probably an extreme step but it depends on what you are looking to do with the person, is become a customer of their's first. How are you treated when you are a customer? That will give you a lot of insights as well.

A clever way to judge JV's conversion potential is to join their affiliate program. This test will show you how many people you can forward to their website and how many of them make a purchase. Become an affiliate of them and you will know if their product is a best-seller or not. - 15432

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