Pre-selling is the often overlooked art of persuading your customers that your product is exactly what they want, need or desire and they would really lose out if they didn't purchase it. The idea is to do this without actually "selling" "the mentioned product.
Selling yourself before you even get to the product is one aspect of pre-selling. When people feel good about you they are naturally more inclined to do business with you.
Building up anticipation is an important aspect of pre-selling as well. Let's say a friend you told you he bought a product that increased his web traffic by 200% but didn't reveal the name. You'd be salivating waiting for him to reveal the goods, right? That's the power of anticipation.
That's why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!
This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
The bottom line, it's about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you're helping people solve their problems and you'll be in business for many years to come. - 15432
Selling yourself before you even get to the product is one aspect of pre-selling. When people feel good about you they are naturally more inclined to do business with you.
Building up anticipation is an important aspect of pre-selling as well. Let's say a friend you told you he bought a product that increased his web traffic by 200% but didn't reveal the name. You'd be salivating waiting for him to reveal the goods, right? That's the power of anticipation.
That's why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!
This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
The bottom line, it's about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you're helping people solve their problems and you'll be in business for many years to come. - 15432
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