Wednesday, January 28, 2009

All Kinds of Content on the Internet: Are You Embracing Them All?

By Zachariah Scott

A few years ago, the Internet was largely a text medium. Yes, there were some audio and video recordings available, but go back to 2001 or 2002 and it was very rare. Now sites like iTunes and YouTube have exploded, adding to the many kinds of content that you can produce for your online business. But its not just about text, audio and video " there are so many things you can do in each medium to reach your target audience.

Below are some ideas on how to use these new communication mediums.

1.) Article Marketing: Write professional articles, publish them to major directories, and link back to your website.

Blogging: Post regularly to your blog, and write to other popular blogs as a guest author.

Checklists: People love easy-reference printables like checklists. Use them to your advantage:

4.) Special Reports: Write a short, no-fluff report about your target niche.

5.) Ebooks: Write a manifesto or guidelines into a downloadable, free report " showing readers that you care, and want to help them succeed.

Podcasting: Publish a podcast to popular directories to educate and intrigue listeners.

7.) Webinars: Conduct monthly 'call in' interactive shows that offer top end knowledge and expert interviews.

8.) How-to Videos: Run a screen capture video of special techniques you use to obtain the best results.

Live Person Video: Record a process, yourself or an entertaining piece that your viewers will want to share with others.

No matter how advanced the internet becomes, it will always be a communication and reference medium, as was originally intended, and will allays continue to be. Engage your readers and viewers by offering amazing content and be willing to help people on a personal level. Above all, keep them entertained! - 15432

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