To be truthful, you aren't going to sell much from article marketing if you don't achieve all of the goals of an articles in each article you write.
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract Your Reader's Attention.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Get Them To Read The Whole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Make sure that whatever you say in the article sounds credible. Many times you will find yourself in a situation where you will need to explain a few things before the reader can agree with you. Take it slow. Don't just blurt out a statement they will disagree with or they won't finish the article. Make each sentence solid and believeable. Slowly build up credible arguments so your reader comes to a logical conclusion that they wouldn't have accepted in the beginning.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make Your Article Worth Spending Time On
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Provide Motivation To Click On The Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
Subsequent articles will contain great detail so you are clear on what to write to be successful. - 15432
There are seven main goals of an article that you need to achieve to get people to click on your link and then buy from you. I'll mention them briefly in this article and give you more details in subsequent articles.
1. Attract Your Reader's Attention.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Get Them To Read The Whole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Make sure that whatever you say in the article sounds credible. Many times you will find yourself in a situation where you will need to explain a few things before the reader can agree with you. Take it slow. Don't just blurt out a statement they will disagree with or they won't finish the article. Make each sentence solid and believeable. Slowly build up credible arguments so your reader comes to a logical conclusion that they wouldn't have accepted in the beginning.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make Your Article Worth Spending Time On
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Provide Motivation To Click On The Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
Subsequent articles will contain great detail so you are clear on what to write to be successful. - 15432
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